Senior Associate - Digital Marketing

Gurugram, Haryana, India | Marketing | Full-time | Partially remote

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About us 

We turn customer challenges into growth opportunities.  

Material is a global strategy partner to the world’s most recognizable brands and innovative companies. Our people around the globe thrive by helping organizations design and deliver rewarding customer experiences.  

We use deep human insights, design innovation and data to create experiences powered by modern technology. Our approaches speed engagement and growth for the companies we work with and transform relationships between businesses and the people they serve. 

Srijan, a Material company, is a renowned global digital engineering firm with a reputation for solving complex technology problems using their deep technology expertise and leveraging strategic partnerships with top-tier technology partners. Be a part of an Awesome Tribe

 

Job Description: 

We, at Material Plus, are looking for an experienced Marketing and Digital Marketing Senior 
Executive to assist in the planning, execution, and optimization of our marketing efforts. The 
ideal candidate should have a passion for all things marketing and technology. You will be 
well-versed in the concepts surrounding marketing, digital marketing and how the Internet 
can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive 
with great ideas to reinforce our marketing campaign.


Job Responsibilities:

1. Assisting in the strategy formulation and execution for channels including SEO, PPC, 
social media, email marketing and content marketing
2. Launching and optimization of online advertisements to increase company and 
brand awareness
3. Collect and analyze data to identify key trends, opportunities, and threats in our 
target markets.
4. Assist in execution of ABM (Account Based Marketing) campaigns for prospects and 
existing clients.
5. Negotiate and manage relationships with digital advertising platforms and vendors 
to ensure optimal service and cost-effectiveness.
6. Explore and integrate new digital technologies and tools into the marketing strategy 
to stay ahead of industry trends.
7. Good knowledge of Google analytics, Webmaster, SEO tool (SEMrush/Ahref) etc. is 
required.
* The Targeting Markets are USA, UK, APAC, Australia and New Zealand.

 

Qualifications:
1. Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree is preferred.
2. 5-7+ years of experience in market research, data analysis, Digital Marketing or a related field.
3. Strong analytical skills and the ability to interpret complex data sets.
4. Excellent written and verbal communication skills, with a talent for distilling complex information into  clear, actionable insights.
5. Ability to manage multiple projects simultaneously and meet deadlines in a fast paced environment.
6. Experience with qualitative research methods and industry research databases/tools is a plus.

 

Why work for Material? 

In addition to fulfilling, high-impact work, company culture and benefits are integral to determining if a job is a right fit for you. Here’s a bit about who we are and highlights around what we offer. 

 

Who We Are & What We Care About 

  • Material is a global company and we work with best-of-class brands worldwide. We also create and launch new brands and products, putting innovation and value creation at the center of our practice. Our clients are in the top of their class, across industry sectors from technology to retail, transportation, finance and healthcare. 

  • Material employees join a peer group of exceptionally talented colleagues across the company, the country, and even the world. We develop capabilities, craft and leading-edge market offerings across seven global practices including strategy and insights, design, data & analytics, technology and tracking. Our engagement management team makes it all hum for clients.  

  • We prize inclusion and interconnectedness. We amplify our impact through the people, perspectives, and expertise we engage in our work. Our commitment to deep human understanding combined with a science & systems approach uniquely equips us to bring a rich frame of reference to our work. 

  • A community focused on learning and making an impact. Material is an outcomes focused company. We create experiences that matter, create new value and make a difference in people's lives. 

 

What We Offer 

  •   Professional Development and Mentorship.
  •   Hybrid work mode with remote friendly workplace. (6 times in a row Great Place To Work Certified).
  •   Health and Family Insurance.
  •   40+ Leaves per year along with maternity & paternity leaves.
  •   Wellness, meditation and Counselling sessions.